Adeline NEOH

Adeline moved from Singapore to Australia to pursue her Master of Business Administration (MBA) at Macquarie University, and stayed for the coffee.

A strategic marketer at heart, she has built her career helping organisations grow through clarity. In her previous role as Strategy Lead at a marketing consultancy, she worked with a broad mix of organisations, from ASX-listed companies and scaling start-ups to purpose-led associations and not-for-profits.

Today, she leads marketing across APAC for a project consultancy firm in the built environment, where she focuses on shaping growth strategies and delivering marketing initiatives that strengthen brand positioning and drive revenue.

She loves getting to the heart of things, connecting dots others might miss, and making sense of how separate pieces come together. It’s probably why she enjoys building IKEA furniture. Piece by piece, pattern by pattern, individual parts come together to reveal the bigger picture.

When she’s not working, you’ll probably find her on a dance floor, deep in the world of Latin social dancing, enjoying good music and lots of spins.